- Ask for something. All business writing includes a call to action. Before you
write your email, know what you're asking of your audience.
- Say it up front. Don't bury the purpose of your email in the last paragraph.
Include important information in the subject line and opening sentence
- Explain. Don't assume your reader knows anything. Provide all
pertinent background information and avoid elusive references.
- Tell them what you think. Don't use the dreaded "Your thoughts?" without explaining your own. Express your opinion before asking your reader to do the same.